Data and analytics play a huge part in running a successful insurance agency. Data, which many people consider just a collection of numbers, is the most important factor for decision-making in an agency. Collecting data can help you find weaknesses in your agency’s...
If there ever was a first impression that mattered, it is the first impression of your agency on a potential customer. If you fail to impress, you fail to build instant trust and credibility. And, once that customer has moved on, you will not get them back. The...
If you have been working in an insurance agency for a while, you will have noticed that the traditional method of marketing insurance products is fast becoming a thing of the past. Today’s insurance customers are not interested in long face-to-face meetings. Most do...
Modern insurance customers are bombarded with information and marketing daily. So how do you ensure that your content is what customers want to see? The answer lies in content strategy: creating a strategy that allows you to create valuable content and deliver it on...
SEO is important for every industry. It is one of the most effective ways to market a business because it helps people find a brand faster. Google knows this very well, so it continues to update its internal search engine algorithms. It does this to ensure that users...
Now more than ever, your insurance agency should work hard to improve its online visibility and increase lead conversions. These are two main ways to ensure that your agency stays successful and continues to beat the competition. Most consumers today, especially those...
The insurance industry has long since ceased to be filled with stacks of paperwork and face-to-face meetings. Your sales agents probably have wide-open diaries but still, not enough time to finish all their tasks. This is because even though they are no longer meeting...
Insurance agencies are just like any other business. They must be visible to grow, and to be visible, they must have an online presence and sufficient marketing strategies. If you own an agency, you will know how important brand awareness is. Potential clients must...
What exactly is "customer experience?" Does it refer to the effect a business' sales process has on a customer? Does customer experience relate to how a customer feels about interacting with a specific brand? Customer experience (CX) is about all of that and more. It...
If you ask any big corporation why they spend so much money on branding and marketing, they will probably all have the same answer: consistency and impact. A well-thought-out digital brand strategy creates a public perception of a business. And it is up to each...
Running a business requires a lot of blood, sweat, and even tears. It requires money for practical things like furniture, electronics, and staff. It needs a proper recruitment process and marketing strategy. And most importantly, running a business depends on...
2024 just started, and insurance agencies are already competing for space on Google’s first page. They use innovative marketing ideas, SEO strategies, and advertising to target Gen Z. But what some insurance agencies neglect to do is create a simple Google Business...
A strong and expanded online presence is something every modern insurance agency needs. We live in an age where customers want products and services at the tap of a screen. It is no different with insurance clients. They want to be able to buy insurance coverage from...
When you chose your insurance agency’s logo, what did you base the design on? Why did you choose the specific colors of the logo? What attracted you to the shapes, lines, and even tagline accompanying the logo? If you used a logo generator just to have something to...
In 2023, more than ever, selling insurance means using digital marketing techniques to stay ahead of the game and the competition. Digital insurance marketing strategies include two key components, namely geo-targeting and local SEO. For insurance agencies, Local SEO...
Significantly few insurance agencies in 2023 are still marketing their services without implementing SEO strategies. SEO content is instrumental in driving organic traffic to an agency’s website. From there, sales agents take over to turn visitors into qualified...
Insurance agencies rely on customer loyalty to thrive. In 2023, marketing automation is making a big difference in customer loyalty. By default, it is helping agencies grow to new heights. Automated marketing processes allow insurance companies to widen the customer...
When you decide to buy something, you probably search for a company you know, right? Like most consumers, you want to buy from a business with an established reputation, is easily recognizable, and gets excellent reviews. The same goes for your insurance agency. For...
How visible is your agency online? Can potential customers find you easily by searching social media or Google? Or do you get more telephonic queries than website and Facebook visits? If you answered “yes” to these questions, you should increase your online visibility...
A fundamental shift is taking place in the insurance sector. Agencies steadily continue to phase out the traditional way of communicating with clients. In its place is transformative communication driven by technology and changing consumer expectations. In plain...
As technology revolutionizes most business sectors, some insurance agencies prefer to rely on offline marketing strategies. Not evolving with technology is a disadvantage because online audiences and their insurance requirements keep growing exponentially. If your...
Growing an insurance agency in a positive economic climate is a challenge. Doing so in a tough economy is can seem like an impossible task unless you have foolproof strategies to rely on. These strategies include faultless planning, adaptability, and effective...
Google reviews are one of the best ways for potential clients to check out an insurance agency. 58% of consumers are willing to spend more money or even travel long distances to buy from companies with predominantly good reviews. Moreover, 93% of consumers search for...
Your insurance agency website’s success largely depends on its ranking on search engine results pages and the strength of its backlinks. Weakness in these areas means low rankings and decreased visibility. Website authority can be improved using several methods, the...
A local citation is a mention of your insurance agency online. Local business citations include information about your agency’s location and contact details. They form part of Google’s algorithm and serve to prove that your agency is credible and has a good...
Technology in insurance agencies is no longer a luxury but a business necessity. When you look at the speed at which AI transforms several industries, your agency cannot afford to stay behind. Are your agents tracking quotes and storing customer information using an...
Landing pages on your insurance agency's website play a crucial role in the success of your marketing efforts. They’re one of the most powerful tools to maximize conversions. An artfully designed and correctly implemented landing page can help your sales agents...
The insurance market is more competitive than ever. In 2023, insurance agencies are trying to outdo others by offering low prices and incentives. So, if you own an insurance agency, how do you differentiate your business in a highly competitive environment? The answer...
Implementing a robust local SEO strategy is something that all insurance agencies should consider. If your agency is not using local SEO to drive local searches to your website in 2023, it’s time to rethink your marketing strategy. Local searches account for nearly...
Detailed marketing and advertising strategies go a long way toward attracting clients. However, nothing beats good old-fashioned customer referrals. While most customers only make one referral, 34% make up to 10 referrals. If you know how to encourage your clients to...
Automating aspects of your insurance agency can be an excellent strategy to save time and improve efficiency. Your agents and other team members won’t have to spend as much time on repetitive tasks, freeing up agents to deliver better client service, whether that...
Every insurance agency needs to understand its clients to attract and retain them. Part of understanding clients means taking the time to map out the customer journey. Refresh your memory on why the customer journey is so important for your insurance agency, and then...
Coming up with content for your insurance agency’s marketing calendar can sometimes be a challenge. Brainstorming is easy at first, but you start to run out of ideas at some point. But you don’t want to neglect social media or emails, as they are important...
Your insurance agency’s website is the first source of impression that many people will have of your insurance agency, so you want to make it stand out. At the same time, you don’t want it to be overwhelming. Follow these tips to make your website stand out. Follow...
Your insurance agency likely has numerous components in its marketing strategy. But no matter what the rest of your strategy looks like, Google’s algorithms play a crucial role in your digital marketing. As such, you need to keep up to date on all the changes Google...
Your insurance agency needs to stay on top of all the various Google updates. After all, Google’s search engines are a crucial part of your digital marketing strategies, especially SEO. Because of the importance of Google for your marketing, it’s smart to take a few...
When prospecting new clients for your insurance agency, touchpoints play an important role. There is no solid rule on how many touchpoints are enough, but there are some good guidelines to follow. What Are Touchpoints? As a refresher, a touchpoint refers to the...
Growing your insurance agency’s online presence requires collecting and analyzing data about your traffic. Do you know how people get to your website? What do site visitors do when they get to your website? Are prospects getting to your service pages? Not looking into...
A key part of marketing your insurance agency is creating a brand. Branding helps you overcome the fact that shopping for insurance isn’t necessarily fun; it’s a necessity. Your clients aren’t coming to you because buying insurance is exciting. They’re there because...
Whether you are currently using JenesisClassic or another insurance agency management system, it is time to make the switch to JenesisNow. This is the most feature-filled and efficient, as well as the newest, management system from Jenesis. Created by insurance...
As you market your insurance agency, don’t forget to include reputation management strategies. Reputation management is crucial for any company, but it is especially important for insurance agencies, as your clients need to trust you. Discover more about reputation...
You know your insurance agency should always be in search of new clients, but you may be overlooking a crucial segment. If you sell any type of business insurance or insurance that could be applicable to businesses, you should be targeting seasonal businesses....
If your insurance agency offers flood insurance, this is the perfect time of the year to work to sell more of it. Doing so will help your bottom line and protect your clients from the financial impact of flood damage. We’ve gathered some of the best ways to sell more...
If your insurance agency is not already leveraging videos in your insurance agency’s marketing, then you are missing out. Videos are a great way to boost engagement with clients and potential clients and to share information. Take a closer look at some of the ways...
Marketing is a crucial part of running your insurance agency. You need to recruit new clients and retain your current ones. But how do you know how much to budget for your marketing efforts? It can be challenging, especially as you have to consider every part of your...
Between networking opportunities and prospecting, there are plenty of ways for insurance agencies to leverage LinkedIn. The following guide will help you get the most from your LinkedIn marketing and networking. Optimize Your Profile Before you do anything else on...
At some point, your insurance agency may need to migrate your website. As with the initial process of building your website, there are numerous potential issues to be aware of. By familiarizing yourself with these potential website migration mistakes, you will be...
As technology has advanced over the years, so has its ability to make your insurance agency run more smoothly. From tools to craft your insurance agency’s website to software to streamline everyday tasks, having a tech stack is now crucial for any insurance agency....
Part of running a successful insurance agency is building a strong referral network. This should consist of both happy clients as well as others in related industries. For example, you will likely want to have mortgage brokers, realtors, and more in your referral...
Every insurance agency needs to focus on growing its client list. Part of this involves maintaining a strong online reputation. Reviews play a key role in this. Most people will read reviews before signing up for any service or making a major purchase. This is...
Valentine’s Day offers the perfect opportunity to show your clients how much you appreciate them. You can take advantage of this special day just like you would any other holiday. Remember that holidays offer an opportunity to reach out to your clients naturally. This...
Running an insurance agency can be daunting, especially when you consider all of the marketing that you have to do in addition to meeting with clients and maintaining your industry knowledge. The following tips will help you figure out how to start and maintain your...
Part of running an independent insurance agency is constantly marketing to grow your client base. That continual growth requires you to stay up to date with the latest marketing strategies and tips. Optimize Your Website Start by optimizing your website. Make sure...
Gone are the days when social media was only used for posting pictures of what you had for lunch. Now any insurance agency that doesn’t use it as part of its marketing strategy is missing out on a significant opportunity. You can use social media to connect with...
One of the most important steps when setting up your insurance agency is to build your website. You also want to make sure to periodically make relevant changes as your agency changes. But building an insurance agency website does not have to be intimidating. You can...
No matter the type of insurance you sell or what carriers you offer, it is crucial to know your target customers. Without being aware of these customers and their requirements, it is impossible to address their needs. You won’t know what types of insurance to carry or...
Part of running a successful insurance agency is ensuring that your customers are happy with the experience of working with you. In addition to offering friendly service and great coverage at fair prices, you can do this by making things as easy as possible for your...
Like any other business, your insurance agency should combine various marketing strategies to see the best results. This includes content marketing. You likely know that content marketing is related to your blog, but how do you create a content marketing strategy, and...
Even with the holiday season several weeks away, it is not too early to start getting your insurance agency ready for it. Now is the best time to start preparing for the holiday season if you haven’t already started doing so. If you aren’t sure what actions to take to...
When an individual or business wants to buy a policy, they could turn to any number of insurance agencies. If you run an insurance agency, it’s important to stand out. That way, prospects will immediately focus on your agency and what it has to offer rather than go...
As an insurance agent, the best way you can love and support your community is by providing quality coverage and well-rounded accounts. The more people you insure, the more people you will protect. Community engagement can help you reach your goal of protecting more...
Is your independent insurance agency known as a jack of all trades - selling a variety of insurance policies without having any real specialty? Instead of continuing to spread yourself thin, grow your book of business and improve your service by focusing on a niche....
A powerful insurance agency website can help you gather leads and convert them into clients. Unfortunately, when it comes to following best practices, many insurance agency websites fall short. Here are six things that your insurance agency’s website should have in...