At one time, successful insurance agency marketing strategies consisted of print ads, TV spots, and colorful mailers. Today, relationship building is the foundation of a successful marketing strategy. Digital advertising allows insurance agencies to reach their target market, build relationships, and grow their business. Unfortunately, numerous agencies waste time and money on methods that don’t work, so they don’t get the leads they need. You can make your marketing dollars work for you by incorporating these strategies.
Start With a Customized Website
Your website is the single most crucial aspect of your insurance agency marketing strategy.
Your website should make it easy for your audience to find the information that they need and to get in touch with you quickly. Unique and informative content, strong calls to action, and a design that follows user experience best practices are critical.
Consider additional features, such as an online chat tool, scheduling software, and integrations with third party raters.
Jenesis Software provides insurance agency website design services that include everything you need for an effective site. If you want to improve your marketing, increase the number of leads, and solidify your online presence, we can help.
Use Local SEO Strategies to Expand Your Reach
Google and other search engines analyze local ranking signals when determining which websites to display in the search results. These signals include the geographic proximity of the searcher, how well optimized your local profiles are, the number of reviews and citations you have, and more. Include a local search engine optimization (SEO) strategy as part of your insurance agency marketing plan, so you can reach more people in your target market.
Begin by optimizing your insurance agency’s Google My Business listing. Claim and verify the listing, and then fill it out using keywords related to your business.
Next, make sure your name, address, and phone number (NAP) are used consistently everywhere they appear online. Search engines use the NAP as a ranking signal, and if it isn’t consistent, your agency can get buried in the results.
Then, review your website to ensure it’s optimized for local SEO. Optimize your URL, headers, metadata, SCHEMA, and more. Jenesis Software will handle this for you, so you won’t have to worry about following the best practices.
Reach More People With a Content Strategy
A robust content strategy is a valuable insurance agency marketing tool. You can use local keywords to expand your local SEO efforts. Your content can also help you nurture leads and retain customers. The right content strategy will bring people in and help you form long-term relationships.
Create different types of content for your website. Educational blog posts can go over different types of insurance, local requirements, and statistics. You can also use visual content, such as infographics and videos to enhance your content and make it more engaging.
Before you start creating your content, make sure that you’ve taken time to define the goal and target personas of each of your content pieces. Once you’ve done that, you should have a solid plan for writing your content and crafting your CTAs.
Use Social Media to Connect With Your Market
Authenticity is more important than ever when it comes to insurance agency marketing. People don’t want to deal with nameless, faceless agencies. They want to interact with humans. You can show off your human side with social media marketing. Create profiles on Facebook, Instagram, and other social media networks. Use the sites to share your content, photos, videos, and other valuable information. Social media is a great way to further engage with your customers and prospects.
Put These Insurance Agency Marketing Strategies to Work
When it comes to marketing your insurance agency, these tactics are a great starting point. Remember, it all begins with a website. Then, you can incorporate additional strategies to drive traffic and attract leads.
Interested in learning more about how we can help you grow your agency? Contact us, today.